CW11 Light-Paint Campaign from Kyle Broulette on Vimeo.

This is a brand campaign launched for CW11 KSTW. The goal was to express our brand as modern, hip, unique, creative and local. Our solution was to capture iconic locations while physically “branding” the shot, by writing our logo onscreen using a light source. This technique allows our brand to be physically present on location, creating a much stronger connection to the Seattle area than purely post graphics can achieve. The visual aspect of the graphic technique also appears creative and modern, associating those qualities with our brand. I acted as an Art Director on location and assisted with compositing. This campaign was awarded a CW APEX Award in 2014.