CW11 Light-Paint Campaign from Kyle Broulette on Vimeo.
This is a brand campaign launched for CW11 KSTW. The goal was to express our brand as modern, hip, unique, creative and local. Our solution was to capture iconic locations while physically “branding” the shot, by writing our logo onscreen using a light source. This technique allows our brand to be physically present on location, creating a much stronger connection to the Seattle area than purely post graphics can achieve. The visual aspect of the graphic technique also appears creative and modern, associating those qualities with our brand. I acted as an Art Director on location and assisted with compositing. This campaign was awarded a CW APEX Award in 2014.
CW11 Ligh-Paint ID’s from Kyle Broulette on Vimeo.
These show billboards are a format extension of our Light-paint campaign to expand the campaign as a larger part of our station brand. I acted as Art Director on location, and designed and composited graphics in post.
Kramerica Ind from Kyle Broulette on Vimeo.
After 25 years on air, what can you do to promote Seinfeld that hasn’t already been done? Our answer to this challenge, to keep it fresh, is the Kramerica Industries campaign. The concept is to re-write the script with creative editing and graphics, to make mock commercials for companies in a Seinfeld alternate universe. I acted as Art Director, produced the graphics and contributed to creating and writing the concepts.
CW11 Rules Latenight from Kyle Broulette on Vimeo.
This is a campaign to promote a late-night block on CW11. I acted as Art Director and produced the graphics for these spots, as well as contributed to brainstorming the concepts.
Retro Postcards from Kyle Broulette on Vimeo.
The Retro Postcards campaign is a series of branding spots for CW11. The aim was to establish our station as local, unique, intelligent and funny. We accomplished this by surprising our audience with well written humor in the form of a web meme, that relates to our programming and the Seattle area in general. On this campaign I originated the concept, wrote the majority of the copy, acted as photo editor, designed and executed the graphic production. This campaign was nominated for an Emmy award in 2014.
Highest Standards of Comedy from Kyle Broulette on Vimeo.
This is a promotional spot for a program block on CW11. My role was to design, produce and composite graphics to support the concept. This spot was nominated for an Emmy award in 2014.
HilariTV Brand Reel from Kyle Broulette on Vimeo.
HilariTV is a branded program block on CW11 KSTW. As a part of a station rebrand, this along with several other sponsorship blocks became a central theme of the station brand, tying various different genres of shows together with descriptive titles that end in the suffix TV, to connect the varying segments together. I was the originator of the brands title concept. I also worked as Art Director to integrate the new branding into a new CW graphics package, complete with a redesigned station logo and an entire overhaul of the stations graphic look.
Now That’s Funny! from Kyle Broulette on Vimeo.
“Now That’s Funny” is a TV sponsorship graphics package. I began by designing the logo, then I developed a look and feel and animated the spot in C4D. And then some more …
CW11 Local Tag Graphics from Kyle Broulette on Vimeo.
This is a series of promo end-tags for CW11. The concept is to localize the content by placing a TV set in recognizable Seattle locations. I started by shooting time lapse photos, or time compressed video of the locations. I color corrected and composited elements in After Effects, then brought the footage into C4D to render the TV set. Final composites with TV content were done in After Effects.
CW11 Night Cap from Kyle Broulette on Vimeo.
Night Cap is a spec design for a TV sponsorship graphics package pitched to Snoqualmie Casino. I began this concept with a logo design, and created the look and feel in After Effects. I produced audio to fit the mood, editing tracks and directing VO talent.
© 2024 Kyle Broulette – Multimedia Artist | Theme by Eleven Themes