CW11 Light-Paint Campaign from Kyle Broulette on Vimeo.
This is a brand campaign launched for CW11 KSTW. The goal was to express our brand as modern, hip, unique, creative and local. Our solution was to capture iconic locations while physically “branding” the shot, by writing our logo onscreen using a light source. This technique allows our brand to be physically present on location, creating a much stronger connection to the Seattle area than purely post graphics can achieve. The visual aspect of the graphic technique also appears creative and modern, associating those qualities with our brand. I acted as an Art Director on location and assisted with compositing. This campaign was awarded a CW APEX Award in 2014.
Retro Postcards from Kyle Broulette on Vimeo.
The Retro Postcards campaign is a series of branding spots for CW11. The aim was to establish our station as local, unique, intelligent and funny. We accomplished this by surprising our audience with well written humor in the form of a web meme, that relates to our programming and the Seattle area in general. On this campaign I originated the concept, wrote the majority of the copy, acted as photo editor, designed and executed the graphic production. This campaign was nominated for an Emmy award in 2014.
Highest Standards of Comedy from Kyle Broulette on Vimeo.
This is a promotional spot for a program block on CW11. My role was to design, produce and composite graphics to support the concept. This spot was nominated for an Emmy award in 2014.
The Office Double Shot from Kyle Broulette on Vimeo.
This is a promotional ad for back to back episodes of The Office. I created the design, selected and edited the photos, and animted the spot in After Effects. This spot was awarded a NATAS NW Emmy in 2011.
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