HilariTV Brand Reel

HilariTV Brand Reel from Kyle Broulette on Vimeo.

HilariTV is a branded program block on CW11 KSTW. As a part of a station rebrand, this along with several other sponsorship blocks became a central theme of the station brand, tying various different genres of shows together with descriptive titles that end in the suffix TV, to connect the varying segments together. I was the originator of the brands title concept. I also worked as Art Director to integrate the new branding into a new CW graphics package, complete with a redesigned station logo and an entire overhaul of the stations graphic look.