Retro Postcards – 2014 Emmy Nominee

Retro Postcards from Kyle Broulette on Vimeo.

The Retro Postcards campaign is a series of branding spots for CW11. The aim was to establish our station as local, unique, intelligent and funny. We accomplished this by surprising our audience with well written humor in the form of a web meme, that relates to our programming and the Seattle area in general. On this campaign I originated the concept, wrote the majority of the copy, acted as photo editor, designed and executed the graphic production. This campaign was nominated for an Emmy award in 2014.