Kramerica Ind – Seinfeld Campaign

Kramerica Ind from Kyle Broulette on Vimeo.

After 25 years on air, what can you do to promote Seinfeld that hasn’t already been done? Our answer to this challenge, to keep it fresh, is the Kramerica Industries campaign. The concept is to re-write the script with creative editing and graphics, to make mock commercials for companies in a Seinfeld alternate universe. I acted as Art Director, produced the graphics and contributed to creating and writing the concepts.